Chris Martin is the 6th generation owner of Martin Guitars. He has been at the helm of his family's business for the last 35 years and during his time has overseen massive growth of the guitar company. We talk about the family history, the pressure of keeping the legacy of Martin Guitars alive, how the guitars evolved through out the years, and so much more. Chris is well spoken and is a great storyteller. He is going to get you excited about acoustic guitars. If you're a guitar player, or interested in what it takes to run a business with a giant legacy, you're going to love this conversion.