What's going on, DMN8 Nation? We are back with another episode of DMN8 the Day. I hope you guys are enjoying the change up in the episode styles. We're still have I think three, five minute or so episodes a week, but I'm adding into it, couple interviews a week because, let's be honest, I can only talk or come up with things to say so much. I have a lot of interesting friends and I think that you need to hear from them just as much as I think you need to hear from me. So that's the purpose of this. And today I have a really, really good friend of mine. I mean, we are as close as friends can get. We've spent time sleeping in a tent together. And, even though there was no, you know, gayness, it feels gay every time I talk about it, not there's anything wrong with being gay, I try not to like, be in those situations. But, Chris and I have spent some time together doing that. We also obviously have owned home service businesses and we both have a flare for marketing since Chris is a lot better at it than I am. His story is much more compelling because it's just a lot cooler. So when you get time to hang out with Chris Martinez, you do that. And, today on DMN8 the Day, we do have Chris Martinez. Welcome to the show, my friend . 

What's up dude? Hey man. Thank you so much for having me. 

Yeah. So we were just in Orlando together at the PWMCA (Professional Worldwide Mobile Cleaning Association). Chris got to speak regarding, one of the things that he's passionate about plus really good at, and that's charging a lot of money for people to have him clean their exteriors of their homes, windows, house washing, stuff like that. And, you know, if you're in the home service space, Chris, it doesn't matter what the service is learning what stuff costs you and how to charge based on your value is probably the most important thing to the success of your business, wouldn't you agree? 

Well, I always say I don't know what industry everybody else is in, but I always say cleaning is not sexy, but it should be attracting high end luxurious clients. And if you do it right, it'll attract those things. And if you do your marketing right, your sales process will be easy, and then you'll be able to close those in the high ticket sales. So, yeah, it's not sexy, but it should be attracting high-end clients. 

Yeah. Yeah. Getting those people with money to pay you for services is a good thing. Right? 

Yeah. 

We all, all love it. So, I mean, dude, you've done so many things. At least, I mean, we've been, I would say communicating friends for at least five years. About five years now. And the things that I've seen you do have been incredible. I mean, you've covered so much stuff. I mean, I've seen you preach, I've seen you speak, I've seen you lead people in, you know, your company, your team, just everything. But there was a Chris before that. Chris, right? 

Yeah. There actually, yeah, there was, there was a scumbag before all that. Yeah. . 

Tell, tell us about who Chris was before you know, you, you got into becoming an entrepreneur.

Yeah, I didn't even plan on becoming an entrepreneur. I think I was always an entrepreneur and didn't even know it. The backstory, the elevator pitches. My mom was a crack addict. Dad was a heroin addict, was placed in foster care at the age of two years old. By the time I was 11, lived with 13 different families, just passed from family to family, been abused and ever sense of the word abused, been rejected, abandoned, tossed to the side, and through all that, part of my life story goes is we were not just drug addicts, but we were also drug dealers. And, there's a sense of entrepreneurship there that I don't think most, you know, people that do drugs, like, let me tell you like this, like no one's ever, like how many grams are in an ounce. Like, well, there's 28 grams in an ounce. How do you know that? It's like, if I went to school, I would've never known that, right? So, long story short, I had a brother, he ended up doing fed. For that, my door gets kicked in by the SWAT team. And then that kind of changed my whole life there. I ended up getting a job, I became a welder, and that's where, I would say my, I lost all entrepreneurial, like, I'm gonna be just a person that trades hours for dollars. This is all I'm gonna do, the rest of my life is just weld. And, well, part of what I was in was the energy world, the oil field world. And when the economy collapses, or in the economy goes to, you know, crap, so does the energy field, you know, right. So I was one of those ones that, you know, when it's feast, you're balling and then whenever you're not, you know, it's famine, right? So I was welding night shift. So I would go to my welding job at 6:30 in the morning, get off at, or excuse me, 6:30 at night, get off at 6:30 in the morning, 7:00 in the morning, and then I would pass out flyers and I wasn't doing this because I was an entrepreneur, I was really just, cause man, I was used to making some good money. Like I need to keep making this money, right? How do I keep making money? And then eventually what happened was, so if I wasn't passing out flyers and or doing, I was doing jobs and if I wasn't doing jobs, I was passing out flyers. And then eventually what would happen was my window cleaning started out paying my welding and I didn't even know, you know, I was like, well, I'm working 80 hours a week welding or I can work 20 to 40 hours a week washing windows. So, my scumbag story kind of led me to be becoming an entrepreneur because you learn really quickly, like trading hours for dollars. It's not cute. Yeah, I have to work 80 hours every single week and you can't work more than 80 hours, dude, by the way, I mean this is like maximum like 12 hours every single day and maybe you can go 14, but eventually there's gonna be a burnout point and there's gonna be a max out point of all you're gonna be able to do is like a 100,000 - 120,000 a year and you gonna have to work a lot of hours for that. Yeah. So, my entrepreneur journey, I didn't even know I was an entrepreneur, but I was doing mathematics in my head, you know, reverse engineering things. So, you know, my story is, it's a unique one because I think all entrepreneurs are entrepreneurs, they just don't even know it. Right? Like, they're just in the wrong field. You know, like, my wife's an artist, she's an entrepreneur and doesn't even know it, you know? 

Yeah. So true. I mean,  you fall into, I mean, most people that I know that have started businesses, like they started it out of a necessity. Kind of like what you were talking about. You know, you needed to make extra money, so you did it. Like you think about all the people that we know that are in-home service, the stories are similar to that, or they were a really good technician and they wanted to do it themselves, right? There's like being an entrepreneur, there's those skill sets that we don't think about, that we have to like, become good at, you know, communication, selling, getting people to give you money so when you do a service, those types of things. But if you think about what you were doing before, you probably are already doing that, just not in, you know, process or a specific way that makes you think, oh, I'm an entrepreneur, I own a business, you know, it goes to the core of kind of what our purpose is as human beings to be, you know, givers to others and to help them, you know, get whatever it is that they're trying to get in terms of a business owner. Like we're giving, we're helping our customer get what they want and then they give back to us. I hear it more times than not, like people will say, I didn't know I was, and then I became one. Or I didn't know like that this was part of this, and all of a sudden here I am as an entrepreneur and I will say, I did not know 28 ounces were in a gram.

Or 28 grams were in an ounce.

See, I don't even know what the hell I'm talking about. 

Yeah, but this is most, like, this is the thing, like, you know, you don't like, most high schoolers aren't gonna know that. Most college kids aren't gonna know. And this is the thing about entrepreneurs, you can know it like, right? Like, no kid just knows 28 grams is an ounce. You just like, nobody knows their close rate, but guess what the cool part about it is you could become an entrepreneur and learn these numbers and they're so important, but anyway, I'm sidetracking. 

Not at all, man. Not at all. It's good stuff. So let's talk about like the learning piece in being an entrepreneur, either yourself or in helping others. Like if you had one, two lessons that you've learned that you say like, these are the things, or this is the thing that really has helped me excel in this journey. What would that, or what would those things be? 

So that that answer is like changed over time, I think, and maybe next year it changes again. Like I would've probably told you last year, it would've been something related to marketing. Like, you got to know who your perfect client is. And then the next time you ask me, you're like, well, you got to be able to close them at a maximum. The number one, like if I were to just sum it up, would be in one word... discipline. Like not, that's like nothing entrepreneurial, like, when I don't feel like doing it, I still have to do it. And this is the number one thing I think that I've learned because man, we got all these hopes, we have all these wishes, like, man, I'm gonna launch my product, I'm going to launch my service, I'm going to become a millionaire, and then no one calls your phone and then the discouragement sets in and then, you know, it's like, oh, you should have talked to the right customer. You should have like, no, no, no, man. Like I'm gonna wake up tomorrow so discouraged. And I need to know like, have the discipline to wake up and do it again. Where did you fell? Like what happened? The phone rang a lot. Okay, well then what was in the sales process, you know, well, you know that number one thing for me over the last, I'm just now learning this probably in the last six months, cause there's been a lot of times where I'm like, I don't feel, and that word, "feel", this is, you know, like I'm a very victim of that. I'm a victim of the word "feel", as much as I hate it, right? Facts, don't care about your feelings. I love that statement, but as an entrepreneur, we do fall trapped to this, like, discouragement or, and it's like, you just got to, like, you know what it sucks. Discipline, what's the goal? Like what's the in like, what am I doing this for? Why like, so I would say that number one thing more than close rates, more than talking to your right customer and your avatar and marketing, and I would say going into entrepreneurship and learning discipline. Not having it, but just learning it because I'm hoping that I don't have the same discipline today as I will hopefully next year or in six months. I hope next six months it's even more like, you know, hey dude, I don't like it, well suck it up buttercup. Get it. You know, and I'm doing this in every aspect of my life with my kids, with my health. You know? I don't feel like working out today, dude, suck it up, bro. Go work out. I don't feel like going to Boy Scouts tonight. Dude. Suck it up, and go. You know? So, that one right there has really helped me over the last six months to a year. 

That's a great point. I mean, I think, One Mastermind, I'm in another group that I'm part of like, the big takeaway is, you know, developing the different disciplines in your life to be able to become the best version of yourself. Like, you just don't wake up one day and you're like, oh, I'm as good as I'm gonna be. We have, we're constantly, like you said, the answer to this question even has changed over time, and people, entrepreneurs, like whatever you want to classify yourself as. We are constantly changing, and if we're not staying mindful and like you said, discipline to what it is that you have to accomplish on a daily basis, like this stuff is hard. You know, everybody that isn't one and, they see all the highlight stuff that you get to do and, oh, I wish I had your life. There's times like you probably don't wish you had my life. Cause if discipline isn't there, like I'm staying in bed all day, you know? 

That's right! Yeah. Or you know, you just get so, you know, there like, where's the money going to come from? You know, it's like, dude, problem and solve like this whole thing of entrepreneurs being a problem solver and you have to be disciplined to be a problem solver, right? Cause if you let the problem overtake you, dude, I mean, and the coolest part about this, I would look back and I'm sure you do the same, most of our problems, we were mountains to us at the time. We look back at them like, you know, it really wasn't, it was just 10 grand. You know what I mean? It was like, it's just 10 grand, bro. Like, I mean, I can raise 10 grand like that now. It's no problem. Right? Like, or it is just, you know, an employee, like an employee quit. It wasn't like, so what, you know? You look back and that's the cool part about it's like,  anyways, man, I can talk about that all day because it's something that I always see people going like, for, I got to be a number one marketer, and I got, but dude, what happens when all hell breaks loose? And every like, dude, you got to be disciplined to the fact that it's like, all right, man, I'm a problem solver, right? That's my number one job. My number one job isn't to do X service. I'm a problem solver. I'm an entrepreneur. I'm a problem solver.

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To learn more about Chris Martinez:

Facebook: https://www.facebook.com/lmwchris
Website: https://highticketwindowcleaning.com/
Youtube: https://www.youtube.com/c/highticketwindowcleaning