In this episode of “The Middle Market Transformative CEO,” Chris McCann, president and CEO of 1-800-FLOWERS.COM, Inc., shares how the company is adjusting to the digital economy and how it embraces new technologies, the importance of fostering a culture of innovation and attracting the right talent, and how the company approaches customer service.

McCann, along with co-hosts Joe Brusuelas and Robert Reiss, discusses how 1-800-FLOWERS.COM, Inc. is shifting the way it interacts with customers through a multitude of cutting-edge technologies, how the digital revolution is affecting middle market businesses and how the company’s culture of innovation continues to transform the company and its digital strategy.