In this episode of The Haze, Peter sits down with Chris McGrath, Business Development Manager at Atlas Growers. Chris has been working in the cannabis industry since October 2017, initially working for one of Atlas’s joint venture partners. Now located in Edmonton, Chris has grown with the company, doing everything from web development to communications to trade show planning and much more.

Chris understands the challenge of marketing in a restrictive industry and says, “you have to get inventive with your marketing strategies”. Atlas has been focusing its marketing on science backed information in order to educate their target audience – that is until they have products to offer!

In the podcast Chris highlights the importance of cannabis production infrastructure and what that means in terms of quality, human capital and having a meaningful story to tell.

You can connect with Chris McGrath by following him on Instagram and Twitter @myrceneman and following Atlas Growers @atlasgrowers or their website atlasgrowers.com

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