Chris McKleroy, Founder and CEO of NOCS Provisions joins host AJ Eads to talk about his background in the outdoors and the events that lead him to starting a Binoculars company that is shaking up the industry. 

NOCS Provisions got its start in the Bay Area of Northern California and now operates near the outdoor haven of Lake Tahoe.  Chris and the team have taken a very different approach to most of today's product companies and grown the business organically with their own cash flow, as opposed to the massive investments of private equity and venture capital companies. 

This has allowed the business to stay true to its mission of connecting their customers with the outdoors and reducing the waste that is typical with most retailers today.

This was a really insightful conversation and Chris really helped me understand what an ethical company can do to make an impact on the world.

Enjoy.