Google Analytics wizard and teacher, Chris Mercer, sat down with Brady in-person after completing a brand new training course, Google Analytics for Nonprofits, to share how he got into Google Analytics, why it's critical (and underused) for nonprofits, and what people need to know and learn (and what the course is about). Special for Listeners: Use the code "podcast" to save 25% off your course at courses.nextafter.com.

Links & Resources

MeasurementMarketing.io: https://measurementmarketing.io

Google Analytics for Nonprofits Course: bit.ly/ga4npcourse