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Chris Mitchell on Turning Data into Decisions: Sky’s Marketing Ops Model
In this episode of the Boss N Data Podcast, host Joshua Smith sits down with Chris Mitchell, Head of Data & Marketing Operations at Sky Business and former WPP agency leader, to unpack how world-class organisations are building marketing operations that actually drive growth.
With over two decades bridging data, marketing, and operations, Chris has helped major brands embed data-driven culture, reduce churn, and align analytics, BI, and marketing into one cohesive growth engine.
From offline segmentation and direct mail to AI and automation, his career charts the full evolution of how businesses use data to make smarter, faster decisions.
By the end of this episode, you’ll understand:
- Why most companies don’t have a data problem - they have a usage problem
- How Sky uses marketing operations as a growth engine by uniting BI, data science, and execution
- The simple model that helped Sky reduce churn through data-led customer engagement
- What to look for (and avoid) when investing in MarTech and AI tools
- Why AI needs people and how to use it to enhance, not replace, decision-making
About the Guest
Chris Mitchell is an innovative and enthusiastic leader with over two decades of experience delivering data and digital transformation across multiple sectors.
Chris advocates for using data as a strategic growth engine - driving incremental revenue, customer engagement, and organisational adoption of best-practice frameworks.
His approach has underpinned award-winning marketing campaigns and helped major brands embed a culture where data is at the heart of every decision..
👉 Connect with Chris on LinkedIn: https://www.linkedin.com/in/chris-mitchell-49636a4/
About Your Host
Joshua Smith has been a Data and AI talent specialist since 2011. He is Sales Director at MBN Solutions, responsible for leading and supporting the growth and diversification of MBN’s client portfolio, and building MBN’s position as a leading Data & AI talent consultancy across the UK, Europe, and US.
Explore industry updates and the latest in data and AI talent on MBN Solutions’ LinkedIn page.
Disclaimer
The views expressed by the guest in this episode are their own and do not reflect those of their current or former employers.
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By MBN SolutionsIn this episode of the Boss N Data Podcast, host Joshua Smith sits down with Chris Mitchell, Head of Data & Marketing Operations at Sky Business and former WPP agency leader, to unpack how world-class organisations are building marketing operations that actually drive growth.
With over two decades bridging data, marketing, and operations, Chris has helped major brands embed data-driven culture, reduce churn, and align analytics, BI, and marketing into one cohesive growth engine.
From offline segmentation and direct mail to AI and automation, his career charts the full evolution of how businesses use data to make smarter, faster decisions.
By the end of this episode, you’ll understand:
- Why most companies don’t have a data problem - they have a usage problem
- How Sky uses marketing operations as a growth engine by uniting BI, data science, and execution
- The simple model that helped Sky reduce churn through data-led customer engagement
- What to look for (and avoid) when investing in MarTech and AI tools
- Why AI needs people and how to use it to enhance, not replace, decision-making
About the Guest
Chris Mitchell is an innovative and enthusiastic leader with over two decades of experience delivering data and digital transformation across multiple sectors.
Chris advocates for using data as a strategic growth engine - driving incremental revenue, customer engagement, and organisational adoption of best-practice frameworks.
His approach has underpinned award-winning marketing campaigns and helped major brands embed a culture where data is at the heart of every decision..
👉 Connect with Chris on LinkedIn: https://www.linkedin.com/in/chris-mitchell-49636a4/
About Your Host
Joshua Smith has been a Data and AI talent specialist since 2011. He is Sales Director at MBN Solutions, responsible for leading and supporting the growth and diversification of MBN’s client portfolio, and building MBN’s position as a leading Data & AI talent consultancy across the UK, Europe, and US.
Explore industry updates and the latest in data and AI talent on MBN Solutions’ LinkedIn page.
Disclaimer
The views expressed by the guest in this episode are their own and do not reflect those of their current or former employers.
Hosted on Acast. See acast.com/privacy for more information.