The Sales Pro Network

Chris Peer - Author of The 8 Great Pillars

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In this episode, Jeff interviews Chris Peer, a marketing expert and the President and CEO of SyncShow. Chris shared valuable insights on optimizing sales and marketing operations to transform marketing into a revenue pipeline. He introduced the audience to the "Great 8 Pillars of ROI-Driven Marketing," a framework he developed over 20 years to drive measurable results in marketing.

Key Takeaways:

  • Importance of aligning sales and marketing efforts
  • Developing a strong value proposition for effective marketing
  • Utilizing tools like HubSpot for successful marketing operations
  • Strategies for better lead generation and customer relationships

    • Find out more about Chris

    Website: https://chrispeer.com/

    Connect with Chris on LinkedIn:

    https://www.linkedin.com/in/chrispeer/


    Find out more about Jeff

    https://jgsalespro.com/⁠⁠⁠⁠

    Connect with Jeff on LinkedIn:

    https://www.linkedin.com/in/jeffgoldbergsalescoach/

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