Welcome to our interview with Chris Pinkerton who is the President of GetintheLoop. Prior to GetintheLoop, Chris was Head of the Mediative Consulting Group, an award-winning digital media and research company, which was acquired by Yellow Pages in 2010. Chris has a deep understanding of the intersection of technology and small business.

Also in this episode is an update from the Canadian Chamber of Commerce as their Senior Director of Tax and Financial Policy, Patrick Gill shares the results from an ongoing study the Chamber is doing with Stats Canada to provide the Government with local business level information about the pandemic and how it’s affecting small businesses. 

In this episode Chris Pinkerton talks about:

• The media trends small businesses need to know
• Why small businesses on average have lagged in benefiting from technology
• How small businesses on the average have historically adopted technology
• The accelerated rate at which technology is being adopted by small businesses
• The consumer behaviour trends caused by the pandemic
• How small businesses are adapting to consumer trends
• Some free resources for small businesses to get started

Also in this episode, Patrick Gill:

• Explains the joint Canadian Survey on Business Conditions: Impact of COVID-19 on  businesses in Canada, May 2020
• What they’ve learned from small businesses at this stage of the pandemic
• What small businesses and consumers can do to support small businesses
• Where to find more about this study

You'll find GetintheLoop and The Canadian Chamber of Commerce online:

GetintheLoop

Canadian Impact of Covid Study

Canadian Business Resilience Network

Clicks & Mortar is brought to you by GetintheLoop for Business, the modern marketing platform that connects small businesses with people who want to shop local, first. Find out how easy it is to get started at GetintheLoop.ca/business

Discover how you can bring GetintheLoop to your community and help small businesses, when they need it the most. Franchises now available. Learn more about becoming a GetintheLoop Local owner at GetintheLoopLocal.com

If you know someone in small businesses who is defying the odds, adapting to the changed market conditions, finding ways to survive and thrive and think should be a guest on the podcast contact me:

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If you enjoyed this podcast, you may also enjoy "Love the Grind" a blog written by GetintheLoop's Founder/CEO Matt Crowell.

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