Chris Ramey, president The Home Trust International and Retail Rescue, discusses the Retail Rescue organization, a service formed to help retailers compete more effectively. Ramey talks about the high end flooring market, touching on the changes that have occurred in the sector since the recession and recovery. He talks about the need to create distinction as an element crucial for both manufacturers and retailers, as well as producing a connection with customers. Also discussed is the conspicuous consumption element of high end purchases, and how higher end purchases are not necessarily to wealthy consumers.