Chris Ramey, president of the Home Trust International and Retail Rescue, talks about the types of products higher-end retailers most often carry, noting that they should have some level of exclusivity and craftsmanship. He also talks about additional factors that distinguish higher-end retailers, including the overall presentation and the look of the store, the look and demeanor of the sales people, and the level of service offered by the organization. Ramey also discusses sales technique in including higher-end merchandise in sales presentations.