This episode is a toast to entrepreneurship, innovation, and the artistry of distilling a legacy in the world of whiskey.
Join me in my conversation with Chris Seals, Co-Founder of Still Austin Whiskey Co., as he tells us why he started his business, how they build a culture around their whiskey, and where they are going next.

This episode is a toast to entrepreneurship, innovation, and the artistry of distilling a legacy in the world of whiskey. Join me in my conversation with Chris Seals, Co-Founder of Still Austin Whiskey Co., as he tells us why he started his business, how they build a culture around their whiskey, and where they are going next.

Chris Seals - Creating A Culture Around Whiskey

When I explain Rethoughts to someone, I often use the imagery of a tree. To aid in a tree’s growth we prune branches that get in the way. These branches may be diseased, home to pests, or running into each other. By removing the parts that no longer serve the organism we also promote growth in another direction. In many ways Rethoughts is a method of growing, but with an added emphasis on pruning the parts of us that no longer serve us. It is a call to rethink what you are or, more accurately, what you think you are. 

Welcome to Rethoughts, a revolution of the mind.

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When I explain Rethoughts to someone, I often use the imagery of a tree. To aid in a tree’s growth we prune branches that get in the way. These branches may be diseased, home to pests, or running into each other. By removing the parts that no longer serve the organism we also promote growth in another direction. In many ways Rethoughts is a method of growing, but with an added emphasis on pruning the parts of us that no longer serve us. It is a call to rethink what you are or, more accurately, what you think you are. Welcome to Rethoughts, a revolution of the mind.

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Chris Seals - Creating A Culture Around Whiskey

Chris Seals - Creating A Culture Around Whiskey