Building your business is one game. Selling it is another — and most founders never learn the rules.

In this episode of 2 Commas, I sit down with Chris Small, Managing Director of ABC Business Sales, the firm behind nearly half of all SME business sales in New Zealand.

Chris shares what really drives a successful exit — timing, risk, and what buyers truly value. With data from more than 480 business transactions, he reveals the patterns behind high-value deals, the biggest mistakes founders make, and the five things every acquirer looks for before making an offer.

If you’re 1–5 years away from selling, or just want to build a business that’s worth more, this conversation will give you clarity, timing insight, and real leverage for your future deal.