Life, Science and Marketing

Chris Thorne: The importance of proactive networking, conveying science effectively, and overcoming common obstacles in life science marketing

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Life, Science and Marketing Podcast: Episode 5

Guest: Chris Thorne, Director of Marketing at Asimov

Chris' Background:

  • PhD in cancer cell biology from University of Liverpool
  • Worked in R&D, operations, and marketing roles at biotech startups like Horizon Discovery
  • Experience spanning scientific research, startups, and product marketing

Key Discussion Points:

  • Importance of proactive networking and relationship-building throughout your career
  • Conveying complex scientific concepts clearly and telling compelling stories
  • Overcoming common marketing obstacles like budget constraints and short attention spans
  • Taking calculated risks with bold, differentiated messaging to stand out
  • Tracking marketing impact with tools while accepting some attribution uncertainty

Key Quotes:

  • "Proactively building and maintaining professional relationships provides access to resources, referrals, new opportunities, and other support that aids your initiatives."
  • "While having a clear, authentic message resonate with your audience is crucial, I've found that the relationships within a company are also essential to achieve success."
  • "My top advice is to keep marketing capabilities sharp, but also proactively nurture your network. The connections you build will always be invaluable, providing support as marketing continues to evolve."
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Life, Science and MarketingBy Paul Avery