February 06, 2024

Chris Walker: How to Run an Executive Thought-Leadership Program

51 minutes

I chatted with Chris Walker about Founder-Led Marketing and how to run a successful CEO thought leadership program on LinkedIn in 2024.

In this episode we will cover:

How Content Consumption Has Changed

Outbound Sdr vs Thought

Leadership Program

How to Start Testing Founder-Led Marketing

Founder-Led Marketing as a Category

How to Start Driving Business Outcomes Through LinkedIn

CEOs Crushing LinkedIn

and many more topics

Chris Walker:

LinkedIn: https://www.linkedin.com/in/chriswalker171/

YouTube: https://www.youtube.com/ @ChrisWalker171

Podcast: https://podcasts.apple.com/us/podcast/b2b-revenue-vitals/id1511588213

Refine Labs: refinelabs.com

Project 33:

Website: https://www.project33.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a

LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/

LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/

LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

...more