<p> You've seen him on LinkedIn, probably being critical of marketing attribution, but in this episode, Chris Walker expands on his often misunderstood critique of marketing attribution, funnel metrics and sales and marketing alignment. It's a can't miss episode and capstone of mini-series 2.</p>

You've seen him on LinkedIn, probably being critical of marketing attribution, but in this episode, Chris Walker expands on his often misunderstood critique of marketing attribution, funnel metrics and sales and marketing alignment. It's a can't miss episode and capstone of mini-series 2.

Chris Walker: The vocal attribution critic explains how companies should be doing attribution

"Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the "credit game," or a curious data explorer, we invite you to subscribe and become a part of our thriving attribution nation.

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Chris Walker: The vocal attribution critic explains how companies should be doing attribution

Chris Walker: The vocal attribution critic explains how companies should be doing attribution