Chris Wallace, Co-Founder and President at Innerview Group, explains why sales leaders love to talk about coaching, but most managers barely have time to do it. He unpacks why sales teams struggle with prioritization, how frontline managers get buried in admin work and fire drills, and what top-performing organizations do differently. Plus, he goes through practical strategies for creating more coaching time, improving sales clarity, and helping reps build confidence through better conversations—not just better product knowledge.