Join us as Chris Woelfel shares insights from his 29-year journey in the water industry, including his start at Beecher's Wesson and his extensive experience with brands like Evian and Chuck Norris Water. Chris delves into the complexities of entering the U.S. bottled water market, discussing 50-state compliance and the challenges faced by international brands. We also explore current trends and innovations in natural flavors, with a spotlight on botanicals and the importance of consumer education in this evolving sector.