#MAYFAIRWORLD

Chrissy Rutherford On Why She Quit Her Job At Harper’s Bazaar, Her Perspective On The Future Of “Influence”, And How She Is Teaching Brands And Influencers To Create Diverse Content

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#18: Chrissy Rutherford is a fashion and social media expert with over 12 years of experience in the industry. Currently, she works as a digital creator and has partnered with brands like Tiffany & Co., Jimmy Choo, Saks Fifth Avenue, Farfetch, UGG, and more. In June 2020 she also co-founded 2BG Consulting with fellow editor Danielle Prescod—together they advise fashion and beauty brands along with influencers on how to implement anti-racist communication strategies.

 

Today, Chrissy and I talk about:

 

  • How she landed a job at one of the largest fashion magazines in the world
  • Her career as a fashion journalist
  • The moment she realized she was meant for more and co-founding 2BG
  • The future of “influence”
  • How she teaches brands and influencers to create diverse content 
  • Her mental health journey

 

“A lot of times people want to think ‘I’m just one person. What can I do? I can't make a change’, but that’s just not true.” -  Chrissy Rutherford #MAYFAIRWORLD

 

Get In Touch With Chrissy:

Follow her on Instagram HERE

Sign up for her newsletter HERE

Follow 2BG on Instagram HERE

 

MERCH:

We are offering 20% off with the code MAYFAIRWORLD. Shop our latest drop, “Compassion” HERE. 

 

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This podcast is produced by Nikki Butler Media

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#MAYFAIRWORLDBy Samantha Abrahart
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