The Hard Part with Evan McCann

Christal Wang from Shimmer

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Christal Wang is the Co-Founder and CEO of Shimmer.


Shimmer ADHD Coaching is the #1 coaching service for adults with ADHD, made for and by people with ADHD. You meet with an expert ADHD coach each week to set goals, learn skills, upgrade your routines, and stay accountable to real, sustainable change.


Takeaways

  • Chris's consulting background and foundational skills.
  • Shimmer originated from her MBA and MPH at Berkeley and her dropping out!
  • Going through YC.
  • Pivoting in YC and learnings.
  • Her ADHD diagnosis led to a new focus for Shimmer.
  • The focus on ADHD coaching.
  • Coaching complements medication, addressing skills and goals.
  • Vetting coaches and the expanding market.
  • Regulatory hurdles and navigating that.
  • Building in SF.
  • How she found her co-founder and built that relationship.


    • Chapters

    00:00 The Genesis of Shimmer

    03:39 Navigating Pivots and Challenges

    06:51 Understanding ADHD and Its Impact

    09:24 The Coaching Landscape for ADHD

    13:04 Vetting Coaches: Ensuring Quality

    16:46 Sales Strategies and Market Dynamics

    19:32 The Future of ADHD Coaching

    21:40 Market Size and Neurodiversity

    23:05 Measuring Success at Shimmer

    24:20 Team Composition and Culture Building

    25:33 Navigating Partnerships and Sales Channels

    26:40 Regulatory Landscape for Coaching

    28:31 Fundraising Insights and Strategies

    31:05 Building a Network in the US

    33:32 Co-Founder Dynamics and Relationships

    36:01 Personal Growth and Learning

    38:46 Coping with Challenges and Hard Times


    Keywords

    Shimmer, ADHD, coaching, mental health, entrepreneurship, pivots, fundraising, neurodiversity, consulting, healthcare

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    The Hard Part with Evan McCannBy Evan McCann