Consumers want to be more sustainable. In fact, 80% of consumers are already making sustainability-based purchase choices. Unfortunately, consumers often encounter many barriers, including findability and affordability, to adopting sustainable behaviors and purchases. A new app from Greencom overcomes these challenges by rewarding consumers for going green.

In this episode of The Understory Podcast, we talk with Christian Mundy, Greencom’s Managing Director. Christian shares how consumers can use the Greencom app to earn cash back on daily purchases and spend it to fund environmental projects in their community. Greencom bridges commerce and sustainability, making it easy to make purchases and positively impact the environment all at the same time. The platform also creates opportunities for businesses to showcase their support for the environment and local initiatives. Listen in to hear how Greencom is making it easier to live a sustainable lifestyle.

The Understory Podcast discusses innovation, insights, and the future of sustainability. It features innovators, industry experts, and diverse voices who make our world more sustainable. For more insights, please visit www.theunderstory.io.