On this week’s awesome new episode, Brandon gets a visit from Christian Patino of Day One CBD! Day One is one of the best functional CBD beverage brands on the market today, and Christian brings a wealth of CPG knowledge from his past experiences at Red Bull, Johnson & Johnson, and Proctor & Gamble to the team. Day One is in the midst of building a brand to win the CBD beverage market, but it’s full of headaches. Christian and Brandon dive into Day One’s expanding product lineup, the pitfalls of distribution and reaching scale in CPG, and how tactics he learned at previous CPG roles will help Day One build a winning strategy in cannabis. Also learn about Christian’s past growing up in Mexico City and why Mexico might be the next big growth market for cannabis and CBD! Tune in, listen up, and get acquainted with Christian and Day One!

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