By focusing on design, functionality and sustainability, Swiss backpack company QWSTION encourages customers to consume less but better goods. Hear how Christian Paul Kägi, co-founder and creative director, built a global lifestyle brand that keeps lifting the standard in sustainable production.

A decade into the journey, Christian stands for a new generation of entrepreneurs showing what’s possible by asking the right questions. In this episode, we talk about a key ingredient in hiring, the power of trial and error and the story behind Bananatex®; a fully biodegradable fabric made from banana plants.