For this conversation, we focused on what exactly UX strategy is, how to spot a company on their journey to apply strategic design and how to even begin to think of key metrics for user experience.

Christian Rohrer from NN/g - UX Strategy, business models and key metrics

The UX Backstage podcast focuses on learning the practices of designers in positions to influence the strategy of products and services. Its goal is to identify and highlight patterns that can be adopted by startups and small businesses.

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Christian Rohrer from NN/g - UX Strategy, business models and key metrics

Christian Rohrer from NN/g - UX Strategy, business models and key metrics