This chapter is an excerpt from our interview with Christina Mallon and she’s talking about a subject area that matters to every. single. person. Seriously, if you lead product or are a CMO or anywhere in the org chain… you need to take notes and share this one around. Christina Mallon, our guest, is a designer, advocate and authority on designing for the disabled. In this chapter, she presents a clear and compelling case for why designing for the disabled is an inescapable business imperative. This is