In this episode of Printing's Alive, Warren Werbitt converses with Christine Yardley from Print Panther, delving into her pioneering journey with embellishments in print. They discuss the early adoption of embellishments, their market reach, and the significance of investment in this area. Christine shares insights on her partnership with Konica Minolta and the realities of ROI in embellished printing. The conversation touches on competition's role in pricing, the importance of direct mail, and the value of quality business cards. They also explore digital embellishments, sustainability in digital printing, and the benefits of joining print peer groups. The episode wraps up with reflections on promoting print products using printed materials.

(0:00) Introduction of Christine Yardley and Print Panther

(1:32) Christine's journey and Print Panther's early embellishment adoption

(3:48) Rise of embellishment in print and Warren's definition

(7:27) Market reach and investment importance for embellished print

(10:31) Demand statistics for embellished print

(13:08) Christine's partnership with Konica Minolta and ROI realities

(17:39) Competition's impact on pricing and market dynamics

(24:17) Successful implementation and OEM support in print business

(27:24) Support differences between OEMs and lessons from equipment purchases

(33:19) Joining a print peer group and marketing strategies

(41:04) Importance of direct mail and quality business cards for printers

(44:23) Promoting print products using printed materials

(49:22) Digital embellishments in production and industry decision-making

(52:05) Sustainability in digital printing

(55:56) Final thoughts and wrap-up