Perplexity, an AI-powered search engine, has introduced a new shopping feature called Buy with Pro, which allows users to purchase products directly within the platform. This feature offers several advantages, including one-click checkout, visual search capability, and AI-powered product recommendations. Buy with Pro is available to Perplexity Pro subscribers and is integrated with Shopify's merchant network. Perplexity is positioning itself as a competitor to existing shopping platforms like Google Shopping, Amazon, and TikTok Shop, emphasizing its transparency and innovation, with no commissions on sales and no sponsored product placements. The company plans to expand its shopping features in the future to enhance user shopping experiences.