23: Christoph Engelhardt on Doubling Your MRR with Email Marketing

Today, on the Early-Stage Founder Show, I’m doing something a little bit different as I gear up for MicroConf in April. was started by and and is an amazing conference for self-funded software companies that I look forward to every year because the community is great and the talks are invaluable. So what I’m going to do is release 2 episodes a week for the 4 weeks leading up to MicroConf and these episodes will be focused on self-funded, often solo-founders. Some are on the smaller side, while others have ARRs approaching 7-figures, but they all have valuable lessons to share for any founder. If you already have a team or have raised money, don’t skip these weeks. To succeed as a self-funded startup, you need to be hyper focused and these guests share the tactics that have allowed them to build a business with limited resources.  If you are just starting out, then these guests will help give you a plan of action so you can avoid some of the same mistakes they made. Regardless of where you’re at with your startup, I know you’ll get actionable lessons out of these next 8 episodes. For the first interview in the self-funded series, I’m talking with Christoph Engelhardt, the founder of and Author of the . Today he shares why email marketing is such a powerful channel for SaaS startups and lays out simple but effective strategies you can implement in your startup today.