Christoph Trappe is a long time content strategist, host of the Business Storytelling Podcast, and author of several books including his latest, Content Performance Culture. In this episode we talk about how to get the most out of your content, how to decide what to post, determining the best content strategy for your business, why live stream and much more. Check out Christoph @ctrappe on most social media, as well as https://authenticstorytelling.net.