Christoph Trappe is a brilliant content marketer at the top of his game. He recently published a great book called “Content Performance Culture,” which I love. In this episode of Content Callout, we talk about the power of voice, podcasting, video, and how brands can take advantage of content and make a bigger impact than they are right now. 

Outline of This Episode

• [1:16] The biggest mistakes marketing professionals make with content
• [4:10] Where to start on your content journey
• [10:18] Is the podcast market becoming oversaturated? 
• [13:47] What traits make for a good podcast host? 
• [20:38] How AI impacts search results and content
• [24:15] Define your audience and what makes you unique 
• [26:23] How to connect with Christoph and get his book

Resources & People Mentioned

• Christoph’s book: Content Performance Culture

Connect with Christoph Trappe

• Voxpopme
• Christoph’s blog: Authentic Storytelling
• The Business Storytelling podcast
• Connect on LinkedIn
• Follow on Twitter

Connect With the Content Callout Team

• https://ContentCallout.com 

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts