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Christophe Garonne - Business planning in emerging firms: Do nascent and young firms use business planning differently?
Previous research suggested that due to the uncertainties surrounding the venture creation process, planning activities my be more valuable for already operating firms than for emerging ventures (McGrath and MacMillan, 1995).
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By QUT Business SchoolPrevious research suggested that due to the uncertainties surrounding the venture creation process, planning activities my be more valuable for already operating firms than for emerging ventures (McGrath and MacMillan, 1995).