The problem with marketing is that it’s not always easy to know if a strategy is influencing revenue when there’s so much tech in the mix. How does an operational skill set help solve this problem, and provide some much needed structure to figure out the key metric that needs to be tracked? How does it help clients zone in on the action that will have the most impact on their business? How do we drill down to the real reason our clients are buying from us? On this episode, CEO and owner of Measured Results Marketing (MRM), Christopher Antonopoulos, talks about why we shouldn’t let TECH get in the way of good marketing, and how his team manages a Demand Generation Ecosystem.