This episode features the ambitious Christopher Kearns. Christopher is the Social Media Manager at Ryans Pharmacy. Christopher speaks about his work currently for Ryans Pharmacy which is still in it's early stages. He leads into one of his projects in rebranding a business during his previous role at Social Media Elite. He talks about editing for TikTok using Capcut and his methods to create high-quality content. Christopher also talks about his admiration for Mr Beast and the YouTube video culture. An area we discuss with AI coming into the landscape too. This a good episode for anyone looking to understand the mechanics behind social media.