What makes someone a success? There are as many answers to that question as there are people to answer it - but the only answer that actually matters is the one you determine (and then execute on).   Known as the “Godfather of Category Design,” Christopher Lochhead is also a #1 Amazon Marketing Author with multiple titles and a #1 Apple Business Podcaster. He shares insight and experience from years at the top of the entrepreneurship game with his audience and readers.   On this episode of Underdog Empowerment, Zach and Christopher dig into the strategies behind building a kickass team as you’re starting to grow your business, the difference between being polarizing and being provocative (and growing past your biases for one ideology or another), and taking charge of your future regardless of what your past looked like. Tune in for an interview that will snap your brain out of autopilot and into its creative potential.   Show Notes: https://underdogempowerment.com/christopher-lochhead   Get More Involved:   

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