Christopher Lochhead is a bestselling author, #1-rated podcaster, and one of the best marketing minds of our time. As one of the co-inventors of category design, Christopher offers valuable insights for startups wanting to stand out in an ever noisier world. In this episode, Mike Maples Jr talks to Christopher Lochhead to clarify what category design is and why it’s vital for founders determined to create something legendary that changes the future.

Christopher Lochhead: Why Legendary Startups create Categories

Host Mike Maples Jr from venture capital firm FLOODGATE offers lessons from the startup super performers—BEFORE they were successful—featuring interviews with some of Silicon Valley’s most legendary entrepreneurs and thought leaders, including Netscape co-founder Marc Andreessen, LinkedIn founder Reid Hoffman, Nextdoor co-founder Sarah Leary, Instagram founders Kevin Systrom and Mike Kreiger, and more.

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Founders are naturally drawn to the tantalizing potential of their product reaching a vast market, but the route to victory starts with nailing a niche before going for the broader opportunity. In this lesson of greatness, Mike Maples, Jr of FLOODGATE calls on the lessons of Spotify co-founder Daniel Ek to examine how this is done: Identify a stronghold where you can dominate, deliver a Delta 4 experience, and do everything possible to create unfair advantages in your favor.

Lessons of Greatness: Nail Your Niche

When he was a little boy growing up in Sweden, Daniel Ek was obsessed with two things: the binary realm of computers and the artistry of music. As a young adult, he combined his love for both by co-founding Spotify, which became the global standard-bearer for streaming, Spotify now has more than 500 million users per month. In this episode, Mike Maples, Jr of FLOODGATE interviews Daniel Ek to break down the importance of recognizing technology infections, securing the perfect niche to secure early product-market fit, and how creating something radically different changed the music industry while redefining consumer listening habits.

Daniel Ek: How Spotify Revolutionized The Music Business

Startup founders dealt with uncertainty, stress and trauma in the wake of the run on Silicon Valley Bank, but the most important lessons from this crisis never showed up in social media.  In this lesson of greatness, Mike Maples, Jr of FLOODGATE calls on the actions of a variety of founders who showed incredible courage and competence to showcase three crucial lessons for founders for how to deal with another potential crisis: Scenario planning, financial agility, and crisis communication.

Lessons of Greatness: Crisis Reveals Greatness

The recent run on Silicon Valley Bank led to a variety of accusations, recriminations and finger-pointing on social media, but how can FOUNDERS actually learn from the crisis? And what lessons can we learn from the founders who crushed it under tough circumstances? In this episode, Mike Maples, Jr welcomes FLOODGATE co-founder Ann Miura-Ko on the show to discuss these topics. Mike and Ann also speak with SmarterDx CEO Michael Gao about how he handled a wild weekend for his company, and legendary marketing guru Christopher Lochhead stops by to discuss the best strategies for crisis communications.

Untold lessons from the SVB bank run

When we REFUSE to accept mediocrity, we can start building greatness. But how can you avoid the pitfalls of learned helplessness and help your company break through the arbitrary limits that impede progress? In this lesson of greatness, Mike Maples, Jr of FLOODGATE calls on the lessons of Boom Supersonic founder Blake Scholl to examine three tips to help founders develop startups that change the future: Embrace the belief you can make radical change, find a big problem that speaks to your soul, and then get maniacally focused on the details.

Christopher Lochhead: Why Legendary Startups create Categories

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