Ciar Byrne talks to Christopher Phin, head of podcasts at DC Thomson, about how this “incredibly intimate medium” allows publishers to “hyperserve” their community and why podcasts are brilliant for brand building and delivering highly engaged audiences.

Chris gives us four main strategic reasons why publishers should get into podcasting along with practical advice on launching podcasts and keeping them going. He also tells us which five podcasts he’s particularly enjoying at the moment and what’s so good about them.

We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost print production.

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