Google likes to just randomly kill projects that are going well and that extends to the Chromium team as well who just ended JPEG XL when it was picking up a lot of steam and had massive industry support.

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==========Resources==========

Chromium Issue Tracker: https://bugs.chromium.org/p/chromium/issues/detail?id=1178058

JPEG XL MR: https://chromium-review.googlesource.com/c/chromium/src/+/3988999

JPEG XL Website: https://jpeg.org/jpegxl/

Alliance For Open Media: https://aomedia.org/membership/members/

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