Chinese Short Dialogue | 听中文会话 | 中国語会話を聴く

春节文旅热潮的背后 - Behind the Spring Festival Tourism Boom [HSK 6]


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黄刚 and 陈花 discuss the surge in the Spring Festival tourism market and explore its underlying causes and impacts.

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《English Translation》

陈花: Honey, did you see the news? This year's Spring Festival tourism market is booming! Places like Harbin's Ice and Snow World and Sichuan's Zigong Lantern Festival are packed with tourists!
黄刚: Yeah, there are so many tourists in Harbin that people are joking, saying ‘southerners have surrounded the northeast.’ But actually, this is largely due to government policies, such as the issuance of consumption vouchers and increased tourism promotion.
陈花: That's true. With efforts from both the government and the market, not only is the tourism industry recovering, but consumption is also growing. I read that 'high-speed rail tourism circles' are becoming increasingly popular, and many cities in the Yangtze River Delta are collaborating to launch tourism routes.
黄刚: Yes, the high-speed rail network in the Yangtze River Delta is well-developed, making travel between cities more convenient. ‘Micro vacations’ have become a popular choice. Nowadays, people are more focused on cost-effectiveness when traveling—some are willing to pay a premium for customized tours, but many prefer short, affordable trips.
陈花: Speaking of cost-effectiveness, I’ve noticed that New Chinese-style clothing and intangible cultural heritage experiences are becoming more and more popular. Many people don’t just travel for fun; they also want to experience traditional culture.
黄刚: That's another emerging trend in the tourism market—cultural consumption is becoming more closely integrated with travel. For example, Beijing’s Intangible Cultural Heritage Spring Festival events and Shanghai’s cultural venue developments are designed not only to attract tourists but also to promote traditional culture.
陈花: Looking at it this way, the boom in the tourism market isn’t just due to the holiday effect—it also reflects changes in consumer preferences. People want both a holiday experience and a connection to cultural heritage.
黄刚: Exactly. This trend shows that our cultural confidence is growing, and the fusion of tradition and modernity is making the Spring Festival even more charming.

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