A great brand is built by asking great questions. I have a list of 20 questions that I ask my new clients to help me get up to speed with their current brand and the vision they have for the future. Once I have these answers, I can choose the right colors, fonts, and graphic treatments that represent the vision and then create a visual identity that aligns with the vision. This alignment builds a high level of trust in the brand that compels people to take their next steps with the church. 

081 20 church defining questions that you need to clarify your brand

Branding is about creating the right perception of your church. You have to be intentional with your logo, website, and graphics to cut through the noise. Michael has been specializing in building church brands for years having launched hundreds of them with his agency. This podcast is designed to build your church's brand by using the techniques the major brands use. Michael will present the concepts through the lens of ministry so your church can be genuine to your God-given vision. He has been in ministry since 2001 as a communications director at megachurches and church plants.

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In many churches, a lot is happening, but people don't know what those things are. An excellent opportunity to let people know what is happening at church is by making some announcements in the service. In this episode, we explore how to make service announcements well. 

094 How to make service announcements great so people take their next step

A logo is an icon that represents what your church stands for. It is the first thing people see of your brand, and it needs to be appropriately designed for them. The logo is a cornerstone of the church's brand, and you must invest in a great, sticky design to cut through the noise. In this episode, we unpack how your church can be sure it has the right logo.

093 How to get a logo that is perfect for your church

A successful website is always working for your church to get new guests to come to a service. It's like an employee working 24/7 to get new guests, so it must be built as a tool to help people make their first visit. We like using Wordpress to build websites for churches with Divi Builder installed to make the site easy to design and update. This podcast episode discusses the tools for building an effective church website for your church.

092 How to design a website that works 24/7 to get new visitors on Sunday

As creatives, we are asked to be an expert in an area of communications, but it can be a struggle to get your ideas implemented. In this episode, we help creatives with tips so they can add value to the church in their area of expertise. Michael and Denis have years of church communications experience and share their best insights.

091 Tips for leading church leadership in building a brand

Churches that understand how to properly use emails and text messages are the ones that see people join the church, join a group, and join a team. These tools are very effective in helping people take their next steps. The problem is most churches do this all wrong. This episode will guide you through producing emails and text messages that move people. 

081 20 church defining questions that you need to clarify your brand

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