How do you diversify your audience? You might start by rethinking whether that’s even the best question to ask.

In this conversation, Theresa Ruth Howard poses alternative questions to leaders Zenetta Drew and Rachel Moore: What exactly does your organization mean when you talk about “diversifying audiences”? How do your organization’s values inform audience diversification initiatives? How can you demystify the word “community”? This conversation will inspire you to find your organization’s most authentic path to audience development.