Dr. Andrew Simnick is the Senior Vice President for Finance, Strategy, and Operations at The Art Institute of Chicago. He and his team have applied data and analytics to decision-making across many areas of their organization, including building a fantastic model that can accurately predict weekly attendance at the museum. In this episode, Erik and Andrew talk about this model and other tools he and his team have built, the importance of starting not with data, but with the right questions, and ensuring your organizational culture is ready to put insights into action.