Many of us are staring down end-of-fiscal-year goals, but it’s hard not to feel discouraged by prevailing economic uncertainty and ever-changing audience behavior. How do you keep your team motivated and mission-focused when the sands are shifting beneath your feet? 

Hear from fellow arts marketers who are leading their teams in fresh and creative ways, and dig into positive industry trends that show us the way forward. Today’s episode is the boost of inspiration you need to cross the fiscal finish line.

Media Moment (1:55): Dan sits down with CI Senior Consultant Ali Blount to discuss our industry’s road to recovery. They review heartening research from IMPACTS Experience, share promising trends they’re noticing with CI clients, and offer tips for adapting your digital marketing strategy to meet the moment.

CI to Eye Interview with Van Ackerman (17:15): Dan joins Van Ackerman, VP of Marketing & Communications at Cincinnati Arts Association, to reflect on the resilience of the arts. They discuss leadership lessons from the ‘08 recession and the power of psychological leadership to motivate a team.

CI to Eye Interview with Charles Buchanan (33:38): Dan catches up with Charles Buchanan, Senior Director of Marketing & Audience Development at the Detroit Symphony Orchestra. They discuss innovation during challenging times and tips for avoiding digital marketing ruts.

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LINKS

JCA Arts Marketing: Subscription decline is an opportunity—not a threat.

Capacity Interactive: The Return Of Meta’s 28-Day Attribution: A Full Picture Of Audience Buying Behavior

Capacity Interactive: 2023 Digital Priorities: Institutional Campaigns

IMPACTS Experience: Increased Digital Engagement Is a ‘New Normal’ for Cultural Entities

Capacity Interactive: 2023 Digital Priorities: Google Machine Learning

IMPACTS Experience: Here’s What Organizations That Recovered Fastest Post-Pandemic Have in Common

Bain & Company: The Value of an Existing Customer