Colleen Dilenschneider is the author and publisher of the popular website, Know Your Own Bone, and Chief Market Engagement Officer at IMPACTS Research. Colleen uses big data to help cultural organizations understand everything from what gets people off the couch, to what social channels potential patrons are using. This is a unique episode - it's a break from our typical Q&A format. We are sharing audio from Colleen's keynote session at 2017 Digital Marketing Boot Camp for the Arts. In this episode, Colleen discusses why digital engagement is anything but optional for arts organizations today. From increasing reputation to bumping satisfaction, driving attendance and securing donations, Colleen talks about how social media and digital engagement play significant roles in the solvency of cultural engagement. You can find the full video session on Capacity Interactive’s Facebook page.