More than ever, arts marketers need to be purposeful about data collection, responsive to privacy regulations, and respectful of their audiences’ preferences. In 2023 and beyond, it’s all about staying user-centric and privacy-focused. 

Not sure where to start? We’ve got you covered with expert insights from CI consultants, a data privacy expert, and a fellow arts marketer who's been in your shoes—and has a few words of advice.

 

Digital Download (2:20) - Dan chats with fellow Senior Consultant Alison Goldberg about changes in the data privacy space and why this topic is so time-sensitive for arts marketers. They break down commonly used acronyms so you can feel confident tackling this topic.

CI to Eye Interview with Jodi Daniels (13:30) - Certified data privacy expert Jodi Daniels shines light on the human side of this technical subject, and offers suggestions for ensuring your organization’s practices are both legally compliant and trust-building. 

CI to Eye inerview with Rob Macpherson (44:44) - Arts marketer extraordinaire Rob Macpherson reflects on his experience implementing privacy regulations at Birmingham Hippodrome, one of the U.K.’s most prolific theaters. He shares his first-hand experience and offers sage advice to U.S. marketers just starting on this journey.

 

LINKS:

CMSWire: Future of Data Collection: From Coercive to Consensual to Collaborative

Pew Research Center: Half of Americans have decided not to use a product or service because of privacy concerns

KPMG: The new imperative for corporate data responsibility

Capacity Interactive

Red Clover Advisors

Creating Impakt