Karen Girty is the Senior Director of Marketing and Media at New York City Ballet. Under her leadership, the organization has become a media powerhouse, producing some of the most stunning video content in our field. She also helped launch Art Series, New York City Ballet's groundbreaking audience development program. In this episode, Erik and Karen talk about the organization's rebrand, video production efforts, and how Art Series helped transform the makeup of their audience into nearly 50% Gen X and Gen Y-ers.