Mark Ciglar knows how to use video to sell theatrical performances. Formerly an actor and a commercial director, Mark is now the President of Cinevative, an LA-based video production company that uses visual effects technology to create promotional videos for arts organizations. In this episode, Erik and Mark talk about the appropriate length for promos, how to not let a lack of assets limit your creativity, and why it's more important that videos communicate a feeling, rather than show exactly what's on stage.