Meghan Keaney Anderson is the VP of Marketing at HubSpot, a company that was built on and exemplifies stellar content creation. Meghan’s team of 20 content strategists get to experiment and test more channels than most arts marketers could ever dream about. In this episode, Erik and Meghan talk about HubSpot's experimentation in Medium, Messenger apps, podcasts and many other outlets, and what arts organizations can learn from these experiments. They also discuss lessons she’s learned from managing a large team and the importance of giving tough feedback. This episode is full of useful marketing tips and strategic takeaways for arts administrators.