This episode features the excellent Cian Byrne. Cian is a Freelance Copywriter for his company Cian Writes, with notable work with 256 and ilk clothing. He talks about producing recognised content around the world. He speaks about his work in cycling around Bianchi ebikes and how it gave a client huge attention due to the timing of the piece. He recommends two softwares; 
Grammarly and word counter extensions. Grammarly highlighting errors in your copy. Word counter not just for character lengths, but to vary keyword density and to avoid keyword stuffing for SEO. Cian talks about how he sees the web content world improving noting the Patagonia Stories section as a source of inspiration (an area we'd highly recommend checking out). This is an episode perfect for anyone who wants to understand website copy at an expert level.