In this episode, Ciana and Sunny dive into:

• (01:41) Ciana's first corporate job (which she found via Craigslist)
• (04:45) Learning the ropes of customer advocacy at Kronos
• (07:03) Building customer advocacy from the ground up at SumTotal Systems, leading to a successful acquisition
• (12:40) Why customer references matter
• (14:15) Why customer advocacy
• (16:26) Expanding the customer advocacy remit at Zerto, and  supporting another successful acquisition
• (24:08) Finding Snyk and how Ciana helped them become a Leader in the Gartner Magic Quadrant
• (28:47) The role of the voice of the customer in new business generation
• (32:28) Developing the Customer Value Study at Snyk to help sales teams communicate ROI
• (39:38) Ciana's take on the future of customer advocacy and how to collaborate effectively

Stay tuned through the end of the show (44:51) to learn: 

• How Ciana got her office to stock up on Diet Coke.
• What type of pastry Ciana is obsessed with and why.
• Who Ciana thinks we should interview next.

Featuring:

Ciana Abdollahian (LinkedIn)

Sunny Manivannan (LinkedIn, Twitter) 

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