This video dives into the explosive story of Bad Boy Records, the label that took hip hop by storm in the 90s with iconic artists like Notorious B.I.G. and Puff Daddy (later P. Diddy). We'll track their meteoric rise to fame, fueled by catchy beats, brash personalities, and the East Coast-West Coast rap feud. But behind the glitz, legal troubles, internal conflicts, and tragic losses threatened the label's empire. Find out what went down and how Bad Boy Records left a lasting mark on the music industry, for better or worse.